Feb 05 2009
Marketing
One of the biggest differences between mainstream and self-publishing is marketing.
Mainstream publishers have an advertising budget to promote their books, and a distribution network able to reach booksellers all over the country and in some cases, all over the world.
Self-publishing companies, by contrast, have an advertising budget which is spent promoting their services to writers wishing to publish. They don’t do any marketing to sell your book. They rarely have a distribution network other than their website and Amazon, because most booksellers won’t accept self-published books.
So if you self-publish, no one is going to know your book even exists, unless you do the marketing yourself. The following links examine the best ways to do that:
